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I Nengah Sukadana / Founder
Rich in Art. Deep in Culture. Powered by Positive Vibes.
INS CEO is more than just a fashion brand — it is a cultural expression born from Bali’s rich artistic heritage and deep-rooted traditions.
Founded by I Nengah Sukadana, a descendant of a family steeped in traditional Balinese architecture and the songket weaving legacy of Sidemen village, INS CEO brings together the beauty of patra (Balinese patterns), philosophy, and modern fashion into meaningful lifestyle pieces.
Our Name, Our Spirit
- INS stands for our founder, I Nengah Sukadana.
- CEO is more than a corporate title - it represents the spirit of leadership in every individual. We believe that everyone can lead their own journey through confidence, style, and purpose.
Logo and Philosophy:
The INS CEO logo reflects traditional Balinese patterns such as patra or pepatraan, commonly found in Balinese architecture. The brand’s philosophy revolves around promoting positive vibes inspired by art and culture.
Our Inspiration
Every design reflects the essence of Bali — from the intricate lines of temple carvings to the stories woven in traditional fabrics. Our mission is to honor this heritage while creating fashion that fits the modern world.
Our Philosophy
INS CEO is built on a foundation of:
Artful Heritage – honoring timeless Balinese design
Positive Energy – spreading uplifting messages and intention
Leadership Mindset – embracing confidence in every step
Cultural Respect – preserving the spirit of tradition
We want you to not only look good — but feel connected to something greater: culture, meaning, and energy.
Just Be Rich
For us, rich means more than wealth — it means being rich in soul, art, and values.
With every product, we invite you to carry the culture, wear the vibe, and lead your own story.